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CMU is Looking For Exposure no Matter The Cost
Central Michigan University played in the GMAC Bowl in Mobile, Ala., this past January. The Mid-American Conference’s champion gets to make the trip down south every season to face a team from Conference USA.
CMU Chippewas spent more than $560,000 sending its football team, cheerleaders and band to Mobile. It got some travel money from the conference and some more cash from ticket sales, but still wound up losing almost $189,000 on the trip, according to a March report in CMU’s student newspaper, Central Michigan Life.
Was it worth it? Central Michigan athletic director Dave Heeke thinks so. Playing in the GMAC Bowl put Central Michigan in front of more than 3.5 million viewers. “You just can’t measure that exposure,” said Heeke. “Bowl games are not profit. It’s the extended value that helps grow a university.”
Dan Wetzel doesn’t agree. Read More >>
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