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Chicago Fire Owner, Andrew Hauptman, and his hopeful team’s desire to win the MLS championship is an understandable goal but even with his pretty boy smile, talk of winning this early seems arrogant.

“I don’t like to do things halfway,” Hauptman said. “There is nothing fun about being mediocre. That game in Columbus was devastating. We need to win, end of story, full stop.”

Most would understand that as MLS looks to increase it’s exposure the league and teams alike are going to make certain moves to win favor and increase its fan base. For example the David Beckam’s deal with AC Milan, but there has to be more to the Chicago Fire FC.

“David Beckham has been great for the league,” Hauptman said. “In every respect, he has delivered. The net result is, it’s been a positive. Everybody got something. The league did take some hits, and some aspects have been unfortunate, but there has been positive exposure for the league.”

However there could be so much more for the hopeful owner and its team to spotlight other than a quick headline.