Yankees Bold Streaming Move
With most teams looking for more ways to bring the fans to the staduim, the Yankees make a bold move by offering local streamed online games.
“We know there’s a demand” for streamed New York Yankees games, Bob Bowman, the chief executive of MLB Advanced Media, said in a conference call. “The No. 1 e-mail issue we receive is the out-of-market blackouts.”
Current available options for the service by the YES Network through service provider Cablevision at either a $19.95 a month or $49.95 price point, for the rest of the current season, giving fans streaming Yankees game coverage. The concept is laid out but how much convenience does the TV experience bring to a baseball viewer? I would say that on the job streaming may in fact be the ticket with so many computer related working professionals. However with the games only being streamed to New York Yankees fans in the local New York area, the reach may be slightly minimal for the time being.
“When you’re the pioneer, you try to learn as you go,” Bowman said, stating that the $49.95 remaining season cost is fair as YES depended on Major League Baseball Advanced Media to set the price point.
YES’s president and chief executive, Tracy Dolgin, is banking on, “the portability and convenience”, in hopes that enough occassions will arise for viewing where TV isn’t the best option although he admitted, “but I don’t think people will choose to watch on the computer versus their plasma set with surround sound”.
“I guess if it’s the wrong price, we’ll know who to blame,” added Bowman. “This isn’t a free product. It’s an added product. It seems to be a fair price.”
Currently MLB team coverage has been blacked out locally to protect the rights of regional sports networks and urge fans to make the trip out to the ball park but with this new deal the MLB hopes that a majority of the remaining ball clubs will fallow suit in offering the local streaming service.
For now Cablevision service is the only provider offering the YES streamed games but with any success talks between other distributors including Time Warner, Comcast and Verizon are sure to arise.
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