Streamlining Baseball’s In-Market Streaming Service

posted by MLB News 7:25 AM
Tuesday, June 30, 2009

MLB’s In-Market Streaming ServiceBud Selig has outlined terms in a June 19th memo that the remaining 30 Major League Baseball teams, aside from the New York Yankees and San Diego Padres,  and  have been sent specifying details for an in-market plan that allows teams to offer live streaming games and resolve the current local blackout issues.

 

Selig called the framework, “a fair and practical outcome to break what I have called the in-market streaming ‘logjam.’” Although the deal did outline a 50-50 revue split between the MLBAM and the local interests that could very well be adjusted as early as 2011 in order to “determine the fairness of the allocation and the impact upon industry economics.”

 

With the onset of the Yankees and Padres deals as well as MLB President Bob DuPuy’s expectations that “a majority” of the MLB teams will have similar local streaming deals as soon as next year but most teams may have been waiting to see just how lucrative the local streaming services would be before bartering a deal.

 

However with this memo in place it appears that Selig is looking to press the pace of the remaining teams involvement. “At the outset, I am convinced the revenues are likely to be quite modest and I am convinced it is in the interest of the game to begin an assessment of how our fans will react to this offering.”

 

Even the current deal between the New York Yankees and the YES Network and Cablevision service providor has the Yankees looking elsewhere in order to expand the reach its in-market streaming service will have as serveral key New York Markets are not within Cablevisio’s capacity.

 

“Only one thing is in fact certain — there is some set of revenues that we are not currently generating,”

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