Custom Authentic Jerseys

With all things money driven, the New York Jets have decided to take advantage of the NFL rule that allows teams to sell sponsorship on their practice jerseys. Next thing you know player jerseys will look as cluttered as the NASCAR sponsorships. Or better yet include ad space that each player can generate revenue individually. Can anyone say Ocho Cinco Energy Drink? Currently the NFL is keeping tight reins.

“The NFL wants to be certain that the brand you’re associating with meets the high standards of the league, so there are controls,” the Jets executive vice president of business operations, Matt Higgins, said. “There’s no desire to NASCAR-ize the jerseys, so there’s only one allowed at a time.”

All of these revenue based decisions come with more then just simple ramifications for the team or sport. Although the patches can be no larger than 3 1/2-by-4 1/2 inches and has been limited the Jets training camp jerseys will now adorn the New Jersey based heath care provider, Atlantic Health, that owns the naming rights to the Jets training facility already.

“When we first did the agreement, we looked for ways to maximize (Atlantic Health’s) exposure through impressions at the facility and through the media,” Higgins said. “The original agreement contemplated that if the NFL ever changed the rules, they would have the ability to put their patch on our jerseys.”

For now, the New York Jets and everyone involved is going to butter up the deal but hopefully more then just revenue is thought in the preservation of the sport.

“In this climate, teams have to find ways to deliver additional value to their corporate sponsors because everyone is facing their own unique challenges,” said Higgins, “It’s an example of trying to go the extra mile to deliver value.”